Alegria Tennis Retreats, Portugal
Services: Social Media Management, Content Creation, Website Build & Development
A brand-new concept with no audience or momentum and a founder who couldn't afford to launch quietly.
This is an ongoing partnership with Alegria Retreats, a premium tennis-focused escape in the heart of the Algarve, led by Nicola Reynolds, a tennis pro formerly of Richard Branson's Necker Island and Soneva Hotels.
Twelve months ago Nicola was launching a side project. Today she's running a retreat brand.
The Brief:
Launch a brand-new retreat concept from the ground up and build an audience that converts into bookings.
The Result:
A client who had only planned a handful of events has since committed to launching 8 new retreats over the next 12 months. 38,000 organic impressions across the debut 2 weeks and the Instagram account grew by almost 1,000 new followers from the campaign alone.
