Albertos Farmhouse, UK
Services: Social Media Management, Content & Creative Direction, Email Marketing & Partnerships
A brand-new restaurant with no audience, launching an entirely new concept on a site known for five years of pizzas and bar snacks.
Albertos Farmhouse is a brand-new concept from the team behind Kip & Nook, an elevation of five years spent serving bar snacks and pizzas on site.
The food is Italian, but the farmhouse name earns itself twice over: first off in dedication to the owners son, Albert, and again from the setting, a genuine working farm.
We came in as social lead and creative director to launch it. We brought in friend of the studio Felix Russell-Saw to help capture our vision for the launch photography, which freed us to focus on what we do best, real and authentic story-driven video that brings the room, the food and the people to life.
The Brief:
Launch a brand-new Italian farmhouse restaurant from the ground up and build a hungry audience before the doors even opened.
The Result:
In the first 5 months of being socially active: 5,118 new followers, over 1.18 million content views and more than 1,200 sign-ups to the pre-opening email list. An audience already waiting before the first cover was served.
